Privacy suffers from the prevalence of advertising trackers, which allow advertisers to serve ads customized to each user’s browsing history. Despite its status as the engine behind much of the economic growth of the Web, advertising is becoming more of a downside than a plus for many Internet users. This browser is designed to block trackers, make browsing faster and give publishers back a share of their revenue.Īnd if so, how does it compare to its massive competitors? What Is Brave?Įich and Bondy believe that advertising is the biggest problem with the modern Internet. They decided to create their own browser independent of Firefox and Chrome. He spent time with Evernote, Corel, Khan Academy and other companies in the interim before cofounding Brave with Eich. Bondy also spent time with Mozilla, and before that he created and sold his own software company. They shared the same approach as Tim Berners-Lee, seeing that the internet has become something of which they didn’t approve…they decided to create change by creating alternatives.Įich invented the programming language JavaScript and cofounded the Mozilla Foundation (creators of Firefox). Both have been around the Web browser community for many years and they’ve made their share of contributions to Web-based companies. Google and Facebook make their money selling attention, and through the various trackers, cookies and other tools of the advertising and marketing trade, you’ll spend your day on the modern web under a constant bombardment of advertising.Īnd every step of your browsing journey will be shadowed by an army of silent minions, cataloging your movements and figuring out what your behavior means for their next advertising campaign.īrendan Eich and Brian Bondy founded Brave in response to what they saw as an advertising takeover of the Internet.
The free and open World Wide Web relies on advertising to keep its various free websites and services running.
And nowhere is it more apparent than on the Internet. “Marketers ruin everything,” the old cliche says.
0 kommentar(er)
